Syndicating to Zillow and Trulia

Syndicating to Zillow.com & Trulia.com

By Gonzalo Mejia, 2015 NEFMLS President

As you know, there are a many changes taking place within the customer portals or national listing display marketplace.  First, Zillow.com will no longer be accepting listing data via ListHub, which is the product RealtyWEB.Net MLS uses to allow you to send your listings to the various national websites, effective April 7^th.

And now that Zillow.com has acquired Trulia.com, Trulia will no longer be receiving listing data from ListHub either.

Recognizing that many of our members utilize both of these consumer portals, RealtyWEB.Net MLS has successfully negotiated an agreement to provide listing data for display on Zillow.com on behalf of our members.

This agreement also includes the following features for all our members who choose to send their listings to Zillow and Trulia:

• The broker maintains complete control over the decision to send listings to Zillow.Com/Trulia.com.  This will be accomplished direct from your Flexmls login.  Click here for details.
• RealtyWEB.Net MLS staff will make every effort possible to ensure there will be no interruption in your services/listing data if are you currently syndicating to Zillow.com/Trulia.com.  However, please be sure to watch for notifications.
• All RealtyWEB.Net MLS listing agents will be prominently displayed on all of their listings.
• RealtyWEB.Net listing brokers receive attribution, branding, and a link back directly to your websites.
• Listing Brokers will have access to daily analytic reports.
• Better leads – listing data will be more accurate and up to date.
• Access to the Zillow Data Dashboard, a free listing management and reporting platform for more control over your listings.

For now, you will continue managing all other consumer portals from your ListHub account.  Currently, only Zillow.com and Trulia.com will be managed direct from Flexmls.

As stated in last week’s press release, "Zillow is providing a service to a significant portion of our members," said Ron Stephan, CEO of NEFMLS, in a statement. "A direct relationship will improve the quality of our listings data and ensure the timeliness that is crucial to real estate, especially in terms of price and status updates."

If you have questions, please contact RealtyWEB.Net Tech Support at (904) 394-9494 x 1605, also again, click here for details on how you set your preferences in Flexmls.  We will be sure to keep you updated when this option will actually be released.