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News for RealtyWEB.Net MLS Members
Tuesday, January 7, 2020
Secrets To Successful Lead Generation - Sign Up today!
Friday, January 3, 2020
realMLS Implements NAR's MLS Clear Cooperation Policy
Effective January 1, 2020, realMLS (fka RealtyWEB MLS) will implement NAR's MLS Clear Cooperation Policy.
At the November 2019 NAR meetings, a new MLS Policy Statement was approved titled the Clear Cooperation Policy. This policy states:
Within 24 hours of marketing a property to the public, the listing broker must submit the listing to the MLS for cooperation with other MLS participants. Public marketing includes, but is not limited to:
- flyers displayed in windows
- yard signs
- digital marketing on public facing websites
- brokerage website displays (including IDX and VOW)
- digital communications marketing (such as email blasts)
- multi-brokerage listing sharing networks
- any application available to the general public
It actually stemmed from consumer complaints. Consumers were conceptualizing that there was an "underground market" and thereby a lack of transparency in the real estate industry. This idea of a limited exposure market place creates a number of issues for real estate professionals and consumers:
- The fiduciary and/or statutory duties of a real estate agent/broker requires that they act in the best interest of their clients. Intentionally limiting exposure as a primary business model invites regulatory scrutiny.
- Realtors Code of Ethics - the practice of limited exposure could create ethical concerns.
- Fair Housing-does limited exposure include all consumer classes, is everyone being afforded the same access to housing opportunities.
This policy is NOT:
- designed to stop marketing but to enhance the marketing plan for listings
- about getting between the Realtor/client relationship
- about losing their right to privacy. If a property can be advertised then it can be in the MLS
- about Coming Soon
- about endorsing or shunning any business model
This policy IS:
- about ensuring that cooperation remains at the forefront of our business industry
- about the best interest of the consumer
- about transparency. Making sure all MLS members have access to all listings even if they don't know the "right" agent or belong to the "right" groups
- about protecting the rights of all our members to serve your customer by ensuing you have access to all the inventory
In response to the new policy, realMLS has included this language on a NEW SELLER WAIVER FORM. You may find the updated Waiver on Flexmls>Forms/Info>realMLS Listing Agreements and/or the section titled New realMLS Seller Waiver. The updated form will be sent to all authorized third party vendors.
If you would like additional information please contact us or here is a FAQ from NAR on the Clear Cooperation Policy.
Thursday, January 2, 2020
Reminder - January Schedule for New Home Source Pro Webinars
New Home Source Professional is offering four webinars during the month of January so that you can have the right tools to get 2020 off with a great start!
Make More Money and Work Less! New Home Source Professional is the best FREE system for earning new construction Seller and Buyer leads, and closing more new homes with Builders. As a free benefit to you, we've partnered with BDX on their NewHomeSourceProfessional.com tool (aka NHSPro)
Join the webinar to learn:
- How to activate your private account.
- How to earn Seller and Buyer LEADS your agent-branded capture page (with 120,000 new homes on it).
- How to post new construction homes directly to your social media accounts and keep all the Leads you earn, for FREE!
Please register for Earn FREE Seller and Buyer Leads with New Home Source Professional on:
Jan 7, 2020 12:00 PM EST
Jan 16, 2020 1:00 PM EST
Jan 22, 2020 2:00 PM EST
Jan 28, 2020 12:00 PM EST
After registering, you will receive a confirmation email containing information about joining the webinar.
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