Wednesday, July 26, 2017

A New Member Benefit - Get Ready for SavvyCard®

We’re excited to announce that, as a Member Benefit, we will soon be deploying a new online marketing tool called SavvyCard for Agents Pro™.  Here’s an example of what your SavvyCards® will look like:

Property SavvyCard™ (left) – a powerful online marketing tool for your listings, and Agent SavvyCard™ (right) – a powerful online marketing tool for yourself, your team and your brokerage.

SavvyCard for Agents Pro™

The folks at SavvyCard designed this tool to help you:
  • Increase awareness of your brand in the marketplace
  • Leverage your contacts to generate more referrals
  • Market effectively on Social Media
  • Generate more buyer leads
  • Win more listings
  • Form stronger, longer lasting relationships with your customers
  • Own your name on Google
  • Aggregate important info in one place
  • Save time

What is SavvyCard for Agents Pro™?

SavvyCards are essentially mobile-friendly websites - created automatically for both you and your properties - that are easy to share and are powerful online marketing tools. They have popular real estate functionality built into them (like MLS search, school info data and more), and they're easy to use to advertise your business or properties online, particularly on social media.

You'll be able to customize your SavvyCards with your branding and personal photo, and the system will automatically generate Property SavvyCards™ (mobile websites with built in sharing and marketing functionality) for each of your listings in the MLS, too!

To use SavvyCard, you do not need to do any downloads or installations – all you need is an Internet connection. And, it works on any Internet capable device (phone, desktop, tablet, etc.) so you (AND your customers) can use it whenever – and wherever – you need it.

Your SavvyCards are usable on any Internet enabled device and don't require downloads or installations. They're easy to use, and are just as useful to your customers, too! In fact, they help you stay connected to your customers long-term.

Watch for Your Welcome Email from SavvyCard®

You’ll receive a welcome Email from SavvyCard® in your inbox soon, on the day the program launches. This is the email that enables you to activate your account. Keep an eye out for this email and be sure to check your Spam or Trash folders if you do not see it. (If you use Gmail, be sure to check your other folders, like “Promotional” or “Social”).

Be Sure to Sign Up for Free Training

SavvyCard® will be offering complimentary training – individually on the phone and in regular webinars – to help you get the most value out of this tool. Make sure you schedule your training once you get your Welcome Email and activate your account.

We know you’ll benefit from using this innovative marketing tool and are excited to offer you the best of what’s new in real estate technology!

dotloop Weekly Agent Training




Need more information on how to effectively use dotloop? dotloop is conducting a series of weekly webinars covering various topics. See below for dates and links to register for the webinar that best suits your needs.


How to create a listing in dotloop

Monday, July 31st, 10am EST:           Sign up here 
Wednesday, August 2nd,  2pm EST:  Sign up here 

How to Make an offer in dotloop

Tuesday, August 1st, 11am EST:       Sign up here
Thursday, August 3rd, 2pm EST:       Sign up here 

MOBILE APP TRAINING
This course offers best practices for users new to the dotloop app. After clicking on the link to sign up, please select an available date from the dropdown.

Android mobile app training:      Sign up here
iOS mobile app training:            Sign up here

MONTHLY BEST PRACTICES WEBINARS
If your office is not yet using dotloop, you will want to join this webinar series in order to learn how to manage transactions online. Offers and listings will be covered in this webinar. 

Thursday, August 3, 11am EST:         Sign up here
Thursday, September 7, 11am EST:   Sign up here

MASTERING DOTLOOP
The Mastering dotloop course is for users who wish to gain a high knowledge of the more advanced features of dotloop. After clicking on the link to sign up, please select an available date from the dropdown.


Monday, July 24, 2017

Coming Soon Listings on NEFMLS August 1st

On August 1st, RealtyWEB.Net is releasing a new status in the MLS computer system titled “Coming Soon.”  The Coming Soon Listing status can be used for a listing that needs more time to prepare for the market, but the seller would like to have you share it in advance with the other real estate professionals within the MLS and with the public.

We are implementing this new status to allow for modern industry marketing practices but are structuring them to minimize any potential ethical or legal issues that could arise from utilizing this approach.  Maybe more time is needed for professional photos, creation of marketing materials, or the property needs a few improvements that require additional time. 

By establishing guidelines for Coming Soon marketing, all parties will be informed and educated on the pros and cons of this strategy.  You and your seller can use these guidelines as a point of discussion to determine if this is the best plan of action for advertising their home.

Only members of RealtyWEB.Net will have access to the Coming Soon Listings.  They will not be syndicated to third party websites such as Realtor.com, member’s IDX websites, and Zillow.com, just to name a few.

Coming Soon Listing guidelines:
  • You must have a signed Listing Agreement AND a signed Coming Soon Listing Addendum.  The listing, as usual, must be entered within 24 hours of obtaining signature.
    • NOTE: The existing Seller Waiver Addendum is now to be used exclusively for those listings where the seller does not want their property entered into the NEFMLS for the full term of the Listing Agreement. 
  • You will be able to list a property under this Coming Soon Listing status for up to 14 days before it becomes active in the NEFMLS.  
  • The Coming Soon Listing can be made active at any time prior to the 14 days. 
  • The Coming Soon Listings will not accrue Days On MLS (DOM) while under the Coming Soon Listing status. Days On MLS will begin once the status is changed to Active.
  • The Coming Soon Listing status is searchable by NEFMLS members but will not be sent in email subscriptions or customer portals.
  • The Coming Soon Listing is not to be shown to any prospective buyer prior to the home being made active and viewable to everyone, members and the public, as an active listing.
  • A Coming Soon sign may be placed in the yard however, remember that the the property is not to be shown to any prospective buyer prior to the listing being made available to everyone, members and the public, as an active listing.  
  • An open house can be scheduled for a date that occurs on or after the day the listing is made active.
  • A Coming Soon Listing is not to be used to create a “pocket listing” or to circumvent other NEFMLS Policies or Rules.
It is important that you educate your seller, by using the Coming Soon Listing Addendum, on what to expect to help them fully understand the implications of this marketing tactic so they can determine what is in their best interest.  

When used properly and in compliance with our guidelines, the Coming Soon Listing status can be used to generate a marketing plan that provides enthusiasm and builds momentum which can be advantageous to your clients.  

Coming Soon Fundamentals:
If you have any questions or need further assistance, please contact us at 904-394-9494 x 1605.