Are You Using Marketing Name To Your Advantage?

Is the System Name too formal for your marketing efforts?   Need to add a "tagline" to your name-such as a team name or a designation?

You have the power to add a "Marketing Name" to your personal profile in Flexmls, which will appear on any Flexmls materials you print out for your customers. Your flyers, CMAs or any other printable materials will feature your selected name.

Using this option can help avoid any name confusion and increase your customer recognition.  (Just be aware of advertising laws and how you must legally represent your name.  This article is strictly for Flexmls.)

For example, if your license reads Robert Smith, that is what will be entered for your "System Name" in Flexmls.  However, maybe you prefer Bob Smith or your customers may only recognize you as "Bob".  This is where Marketing Name is useful.

Or, if you are part of a team, you can add your Team Name and select to have it appear after your name.  So it could appears Beverly Smith, The ABC Team.

It is also recommended that you add "REALTOR" to your "Marketing Name" (if applicable). This will ensure that your status as a real estate professional is readily apparent (Article 12).  All your correspondence from Flexmls to your customers will show as Betty Jones, REALTOR (this option used to appear in the Designation List but was removed to be compliant with RESO-NAR's effort to standardize data).

Updating Your Name

1. Click on MENU
2. Either Scroll down the menu to MY PROFILE (Short Cut: type PROFILE in the search box that appears after you click MENU).
3. Select MY NAMES
4. You may add or edit your marketing name and designations that appear in materials created from the system. 
5. You may also set the defaults for the name that will appear within listings and the "Prepared By" information on footers. 
6. Click Next to save any changes. 

See example below.