Automatic Emails will be "Subscriptions" & More

On September 29, BIG changes are coming to Automatic Emails in Flexmls. These changes are being implemented to minimize the number of emails blocked by spam filters, helping to ensure that automatic notifications of new listings will reach your customers..

Here are the highlights of the changes:

• New Terminology--The term Automatic Emails has been eliminated. They will now be called “Subscriptions”.   Adding the “Subscription” will follow the same process as adding an automatic email.
• Mandatory Opt-In--Users must opt-in for listing updates to begin. There is a one-time confirmation e-mail where the recipient must click to confirm that the message was received at a valid email address and consents to receive listing updates via email moving forward.
• New Expiration Rules--Email notifications still continue indefinitely if they are being actively clicked and viewed, but they will expire after 90 days if no notification email has been clicked on. Because the notifications require an opt-in, there is no longer an option for you to extend the email beyond this time.
• Improved Visual Design--The actual email sent to your contact will look better than ever. Will include the Search name as well as your "signature"/customizable business card.
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When using Subscriptions with your customers, the first time there is a listing that matches the search criteria they will receive an email asking the contact to “Confirm Subscription".

After clicking, they will begin to receive their "Subscriptions" for new listings matching their search criteria. If there were listings that were added between the time they received the confirmation email and the time they clicked to confirm their subscription, the listings will appear in their News Feed.

If your contact does not click to subscribe, you can send an additional Subscription reminder.

Note: You can only send the reminder once, so it would be appropriate to contact the user personally before resending the Confirm Subscription invitation.

Existing contacts in Flexmls who already receive automatic emails will continue receiving notifications. There will be no break in continuity for them. However, they will see a notice at the top of the listing notification email alerting them that by clicking to view the listings, they are opting in to the listing subscription service. If they do not click to view the notification emails 90 days, they will fall into the Expiration category.

In addition, the first tab of the Contact Management screen will show a summary of subscription notifications for that contact.  

• A bell next to the email address indicates that it is set to receive subscription notifications. 
• The 'Last Subscription E-mail Activity' column indicates when the last listing update was sent to the email address. 
• The 'Status' column shows whether that email address has been Opted-in (i.e. Confirmed), Opted-out, or is Inactive due to lack of use. Finally, the 'Action' column allows you to manually send an opt-in request. 

As usual, if yo have any questions prior or after installation of the new email Subscriptions, please contact Tech Support at (904) 394-9494 x 1605.